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Three Crowns Mum of The Year Campaign

Three Crowns Mum of the Year Campaign

The core aim has always been to spotlight the incredible strength of mothers through the annual Mum of the Year campaign. The last edition concluded in 2023.


The Three Crowns Mum of the Year competition was open to everyone who wanted to celebrate their mum or a mother figure for her selflessness. The process was simple: write a story about your mum or any other mother figure, explaining in detail why she deserves to be celebrated as the Mum of the Year.


Among the six finalists, three fit, fun, and healthy mothers emerged as winners and were rewarded with an all-expense-paid trip to Zanzibar with their respective families. This reward fulfilled the brand’s commitment to Mrs. Ivbade Odigie, Mrs. Rose Igwe, and Mrs. Joy Obiesie—who emerged as the top three winners—to enjoy a holiday in Zanzibar with two members of their families and receive a year’s supply of Three Crowns Milk. Other contestants also went home with exciting consolation prizes.


The brand also introduced and recognized Mrs. Sadiq Abolade, a retailer, in the Mum of the Year campaign, rewarding her with a cash prize for being the most outstanding retailer.


The campaign achieved a remarkable digital reach of over 5 million consumers, and brand health indices also showed a positive uplift.


The 2025 edition of Three Crowns Mum of the Year is just around the corner! Whether it’s your mum or a mother figure in your life, get ready to celebrate your treasure—because she deserves the crown.

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New Seal, Same Treasure

New Seal, Same Treasure

We’re excited to introduce our new seal! While our packaging has a fresh look, we want to assure you that the quality you trust remains unchanged. ​

Three Crowns Milk has been a staple in your home for over 30 decades, known for its exceptional taste, nutritional value and caring for the hearts of mums. Despite the new seal, our commitment to using the finest ingredients and maintaining the highest quality standards remains unwavering. ​

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This new seal represents our dedication to progress while preserving our heritage of excellence, ensuring every product meets the same high standards. 

We’re grateful for your continued support and for being part of our journey. Here’s to many more years of quality and trust.

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Treasure beyond Measure

Treasure beyond Measure

Mums are the heartbeat of the family. They are the first to wake up and the last to go to bed, ensuring every need is met, from the smallest detail to the grandest gesture. Their sacrifices often go unnoticed, as they work tirelessly to create a nurturing and loving environment. Whether it’s staying up late to help with homework, preparing nutritious meals, or offering a comforting hug after a tough day, mums are always there, ready to give their all.

 

Their role goes beyond mere responsibilities. Mums are our first teachers, imparting invaluable life lessons and instilling values that shape our character. They are our cheerleaders, celebrating our successes and encouraging us to persevere through challenges. Their wisdom guides us, and their love sustains us.

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Recognizing the irreplaceable role of moms, Three Crowns Milk has committed itself to supporting Mums for over three decades. Our journey began with a simple mission: to provide quality dairy that cater to the nutritional needs of families, especially mothers. We understand that the well-being of a family starts with the well-being of its heart, Mums.​

To all the mums out there, thank you for being A Treasure Beyond Measure. Your love, sacrifices, and strength are the foundation of every family.​

Three Crowns milk is a leading Nigerian brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company. The Company believes that milk is an essential nutrient for every individual. Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

CategoriesHealth, Lifestyle, Three Crowns by

Three Crowns Tetra Pack

THREE CROWNS “SMALLIE PACK”

 

Three Crowns, the first milk brand to show care for mothers and acknowledge the important role they play in the family. The brand recognizes that when mothers as primary care givers are taken care of, this positively impacts the care they give to their families.

 

In recent times, evaporated milk segment has been experienced multiple movement in price points due to the rising inflation. Three Crowns identified this opportunity to make our Evap portfolio more accessible to Nigerian mums with an affordable entry pack to recruit new and lapse users. The pack description is “smallie” connotes the benefits of the pack; pocket friendly, single use and fit to carry.

 

The communication message “Treasure in Smallie Pack” shows there is value in something little. Now mothers and their families can easily stay nourished without them having to break the bank with tasty Three Crowns milk in Smallie Pack .

Three Crowns Milk has created a 59g Tetra Pack entry pack to attract new buyers and reclaim lost market share in urban and rural locations where cost and value are critical.

 

 

 

 

 

 

 

CategoriesHealth, Lifestyle, Three Crowns by

Ramadan Tips for Mums

Ramadan Tips For Mums

Ramadan, also known as the holy month, is a month of fasting, prayer, and charitable giving observed by Muslims all over the world. It is a yearly event that takes place within 30 days. Muslims typically fast from dawn to dusk, with Sahur eaten very early in the day, and Iftar eaten to break the fast in the evening. This time is also marked by charitable acts such as feeding the less fortunate, giving alms to the poor, and donating to charity.

Mom is the Chief Homemaker, and as such, a large portion of Ramadan preparation falls on her shoulders. We’ve compiled a few pointers to assist moms during this holy month.

  1. Plan ahead of time to shop for the family.

Moms should plan their meals and grocery shopping ahead of time to save time,money, and energy. This will also aid in scheduling and meal preparation. We have compiled a lot of cooking videos on our YouTube channel to inspire mouth-watering delicacies that are easy to prepare and very nourishing to keep the the family nourished from Sahur to Iftar.

 

2. Prepare the children for the holy month.

It is an unspoken goal to improve your faith and religion so that mothers can read the Quran and recite Duas with their children.

3. Choose a day to clean thoroughly.

Cleanliness and hygiene are important aspects of Islam, and cleaning ahead of time will help you make time for other responsibilities during Ramadan.

4. Delegate

To reduce their workload, mothers can delegate chores and duties to their children and even enlist the assistance of their husbands.

Finally, mothers bear a great deal of responsibility for preparing the home and family members for the holy month. We hope that these few tips will help you get started on a fulfilling Ramadan.

CategoriesHealth, Lifestyle, Three Crowns by

Fitness Challenge








    Read T & Cs

    CategoriesLifestyle, Three Crowns by

    Vote for mum of the year

    About Three Crowns Milk

    Three Crowns is a leading Nigerian milk brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company for over 60 years. The Company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

    Three Crowns is the first milk brand to show care for mothers and acknowledges the important role they play in the family. The brand recognizes that when mothers as primary care givers are taken care of, this positively impacts the care they give to their families. The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.

    CategoriesLifestyle, Three Crowns by

    Mum Of The Year

    Mum, you love her and want to appreciate her always. Here’s an opportunity to thank her for her countless sacrifices and tons of love to become the next Three Crowns Mum of the Year as long as she is a fit, smart and fun mum.

    Three Crowns Milk is calling for nominations in the ‘‘2022 THREE CROWNS MUM OF THE YEAR” promotion to celebrate mothers and mother figures.

    Participants/Nominators should upload pictures of the empty packs of any Three Crowns milk (Evaporated or Powder) worth N2,000 minimum and fill the form below to enter the competition.

    *Terms and conditions apply*

      Nominator Section

      Nominee Section


      MOTY Terms & Conditions

      About Three Crowns Milk

      Three Crowns is a leading Nigerian milk brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company for over 60 years. The Company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

      Three Crowns is the first milk brand to show care for mothers and acknowledges the important role they play in the family. The brand recognizes that when mothers as primary care givers are taken care of, this positively impacts the care they give to their families. The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.

      CategoriesLifestyle, Three Crowns by

      Three Crowns Set To Unlock The Code To Every Mum’s Heart

      FrieslandCampina WAMCO, makers of Three Crowns milk is leading in digitalization with the introduction of QR codes on its product packaging to increase the interaction level between the brand and customers.

      This introduction of the new packs will unveil the Three Crowns QR Code & Christmas Campaign. Speaking on the details of the campaign, the Marketing Manager, Three Crowns, Omolara Banjoko, disclosed that the Three Crowns QR code campaign aims to introduce the new packs upgraded with QR codes to give consumers an in-depth experience with the brand with a phone camera scan beyond product consumption. The QR code gives our consumers more information on what the product offers, ongoing campaigns and relevant tips on how to show mums that we’ve got them well taken care of for being the ‘Heart of the Home’ all through the year.

      “Our audience are not new to the concept of codes. Infact, beyond these digital codes, there are other codes that they live by. For example, Boy code, Girl code, and so on. So much so, that breaking these codes can be considered a huge offense in their inner circle, hence we are introducing our QR codes as ‘The ultimate code to Mum’s heart’.”

      This campaign which will be executed mostly digitally, OOH (Out of Home), Radio and TV; participants will be required to purchase any of the Three Crowns new packs with the QR Code, scan the code with a phone camera, register, complete the task to unlock goodies.

      On her part, Brand Manager Three Crowns, Chioma Otisi-Igwe, stated that the brand will further leverage the Christmas season to show Mum’s that we’ve got them by pampering them with exciting gifts using our QR code as the portal to these gifts.

      She adds; “The campaign “The perfect gift for Mum” will be used to drive a deeper emotional appeal; for mums to appreciate other mums. All that will be required is a purchase of Three Crowns product, scan the QR code and nominate a mum for all her efforts all through the year with nice words from her heart to receive a gift from Three Crowns milk. And the most interesting part is that this time, the nominator will win just as much as the nominee.

      As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

      The Three Crowns QR code and Christmas campaign will run from November to December, 2021.

      About Three Crowns Milk

      Three Crowns is a leading Nigerian milk brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company for over 60 years. The Company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

      Three Crowns is the first milk brand to show care for mothers and acknowledges the important role they play in the family. The brand recognizes that when mothers as primary care givers are taken care of, this positively impacts the care they give to their families. The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.

      CategoriesHealth, Lifestyle, Three Crowns by

      Fasttest Shedder Season 4

      The FaSttest Shedder is Nigeria’s first weight-loss reality TV show, created to enlighten people about the benefits of fitness, and help them embrace healthy eating habits in their daily lives, with special attention paid to individuals who want to shed more kilos the right and safe way.

      Season 4 of the show is here, and it’s bigger, better and much more exciting than everything that came before! 10 contestants stay together for three (3) months, under the supervision and support from our fitness trainers that include daily workout routines, healthy eating habits, nutritional coaching, mental tasks, and entertainment to help them stay fit.

      One contestant emerges as the fastest shedder and winner of the season. The question though is, “who will it be”?

      Tune in to catch the adventure from any of these stations:

      • Wap TV
      • DStv 262
      • GOtv 102
      • Startimes 116 & 427
      • Xtremely Nigerian
      • Vox UK
      • Sky 193

      @TheFastestShedder Reality TV show is created by Seyi Olashore aka Coach Shedams, and proudly sponsored by your health-friendly milk: Three Crowns Milk.

      Don’t miss it!!!

      About Three Crowns Milk

      Three Crowns milk is a leading Nigerian brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company. The Company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.