A key highlight of the celebration was Three Crowns Milk’s empowerment initiative, which equipped women with practical knowledge across health, finance, and agriculture. As part of the initiative, 30 underserved women received equipment to kick-start or strengthen their businesses, reinforcing the brand’s commitment to supporting mothers beyond nutrition and creating opportunities for them to thrive.

The activation also encouraged healthier lifestyles while creating meaningful connections between Three Crowns Milk and women in the community.

Held on Saturday, August 15, 2026, at Umuorii Field beside Umuorii Women Hall, St. Michael Catholic Church, Umuorii, Owerri, the event welcomed women from ten communities: Umualum, Umuorii, Umuoba, Okwu, Owalla, Owaelu, Umunahu, Orji, Amakohia, and Akwakuma.

The celebration was graced by the First Lady of Imo State, Her Excellency, Barrister Chioma Uzodimma, whose presence underscored the importance of supporting women and strengthening communities. Celebrated actress and influencer Ebelle Okaro also added excitement to the event with her appearance.

Speaking at the event, Marketing Director, FrieslandCampina WAMCO Nigeria PLC, Maureen Ifada, said:

“At FrieslandCampina WAMCO, we believe that when women thrive, families and communities flourish. Through Three Crowns Milk, we remain committed to creating platforms that celebrate, support, and empower mothers because they are the foundation of healthier families and stronger societies. The August Meeting provides another meaningful opportunity to connect with women where culture, community, and wellness intersect, and we are proud to share this important moment with the people of Imo State.”

Also speaking on the success of the activation, Marketing Manager, Three Crowns Milk, Chioma Otisi-Igwe, said:

“At Three Crowns Milk, we believe supporting mothers goes beyond providing good nutrition; it means creating opportunities that empower them to thrive. Through the August Meeting, we are proud to celebrate women, promote healthier living, and equip them with practical tools to improve their well-being, strengthen their economic resilience, and better care for themselves and their families.”

Three Crowns Milk continues to champion initiatives that promote women’s wellness, healthy lifestyles, and stronger communities across Nigeria. By participating in culturally significant moments such as the August Meeting, the brand continues to deepen its connection with motherswhile reinforcing its purpose of nourishing healthier generations.