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Three Crowns Milk Celebrates Nigerian Mothers as Ugwu Edith Uzoamaka Emerges Mum of the Year 2025

Three Crowns Milk Celebrates Nigerian Mothers as Ugwu Edith Uzoamaka Emerges Mum of the Year 2025

The event, which has become a hallmark of recognition for mums  in Nigeria, was a vibrant celebration of motherhood, featuring engaging activities such as fitness challenges, and special performances. Hosted by renowned media personality Bukunmi Adeaga-Ilori (Kiekie), the evening brought together families, stakeholders, and brand enthusiasts in a shared moment of joy and appreciation for the role of mothers in homes. The selection process which began with a verification process by the Lagos State Lottery Commission, Federal Competition and Consumer Protection Commission (FCCPC) and a live draw where 50 contestants made it to the semi finals before drilling to six contestants who went on to the grand finale.

 

The six finalists were evaluated at the grand finale by a distinguished panel comprising Bamike Olawunmi Adenibuyan (Bambam), Jamila Lawal, Ifedayo Durosinmi-Etti, and Fitness Coach, Ben Fit. Judging criteria included physical wellness, mental acuity, emotional intelligence, and family engagement, all aligned with Three Crowns Milk’s commitment to promoting healthy mums and happy families.

 

 

 

Following the rigorous and inspiring selection process, Ugwu Edith Uzoamaka was annonced the 2025 Three Crowns Mum of the Year, alongside May Wala (2nd place) and Nwakire Amarachi Ujunwa (3rd place), all winning an all-expense-paid trip to Zanzibar, Tanzania and a one year supply of Three Crowns Milk while Anozie Joy Uzoma, Adebola Omowumi, and Mrs Animashaun Anuoluwapo took the 4th , 5th and 6th positions respectively going home with premium home appliances and supply of  Three Crowns Milk.

 

 

Speaking at the event, Maureen Ifada, Marketing Director, FrieslandCampina WAMCO, stated:

“This milestone edition reflects our enduring commitment to celebrating Nigerian mothers who embody love, resilience, care, and leadership within their families. We remain dedicated to supporting mothers’ health and wellbeing — a cornerstone of family life and societal growth.”

 

Chioma Otisi-Igwe, Marketing Manager, Three Crowns Milk, added:

“Three Crowns Mum of the Year is more than a campaign, it is a platform that celebrates  the unsung heroines of our homes. Every mother is a treasure, and we believe it is important to reward your treasure with recognition, wellness, and joy. This year’s finalists have truly inspired us all.”

 

As Three Crowns Milk marks a decade of celebrating motherhood via this campaign, the brand reaffirms its dedication to supporting Nigerian families through nutrition, empowerment, and meaningful engagement.

CategoriesHealth, Lifestyle, Three Crowns by

Three Crowns Tetra Pack

THREE CROWNS “SMALLIE PACK”

 

Three Crowns, the first milk brand to show care for mothers and acknowledge the important role they play in the family. The brand recognizes that when mothers as primary care givers are taken care of, this positively impacts the care they give to their families.

 

In recent times, evaporated milk segment has been experienced multiple movement in price points due to the rising inflation. Three Crowns identified this opportunity to make our Evap portfolio more accessible to Nigerian mums with an affordable entry pack to recruit new and lapse users. The pack description is “smallie” connotes the benefits of the pack; pocket friendly, single use and fit to carry.

 

The communication message “Treasure in Smallie Pack” shows there is value in something little. Now mothers and their families can easily stay nourished without them having to break the bank with tasty Three Crowns milk in Smallie Pack .

Three Crowns Milk has created a 59g Tetra Pack entry pack to attract new buyers and reclaim lost market share in urban and rural locations where cost and value are critical.

 

 

 

 

 

 

 

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Ramadan Tips for Mums

Ramadan Tips For Mums

Ramadan, also known as the holy month, is a month of fasting, prayer, and charitable giving observed by Muslims all over the world. It is a yearly event that takes place within 30 days. Muslims typically fast from dawn to dusk, with Sahur eaten very early in the day, and Iftar eaten to break the fast in the evening. This time is also marked by charitable acts such as feeding the less fortunate, giving alms to the poor, and donating to charity.

Mom is the Chief Homemaker, and as such, a large portion of Ramadan preparation falls on her shoulders. We’ve compiled a few pointers to assist moms during this holy month.

  1. Plan ahead of time to shop for the family.

Moms should plan their meals and grocery shopping ahead of time to save time,money, and energy. This will also aid in scheduling and meal preparation. We have compiled a lot of cooking videos on our YouTube channel to inspire mouth-watering delicacies that are easy to prepare and very nourishing to keep the the family nourished from Sahur to Iftar.

 

2. Prepare the children for the holy month.

It is an unspoken goal to improve your faith and religion so that mothers can read the Quran and recite Duas with their children.

3. Choose a day to clean thoroughly.

Cleanliness and hygiene are important aspects of Islam, and cleaning ahead of time will help you make time for other responsibilities during Ramadan.

4. Delegate

To reduce their workload, mothers can delegate chores and duties to their children and even enlist the assistance of their husbands.

Finally, mothers bear a great deal of responsibility for preparing the home and family members for the holy month. We hope that these few tips will help you get started on a fulfilling Ramadan.

CategoriesHealth, Lifestyle, Three Crowns by

Fitness Challenge








    Read T & Cs

    CategoriesLifestyle, Three Crowns by

    Vote for mum of the year

    About Three Crowns Milk

    Three Crowns is a leading Nigerian milk brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company for over 60 years. The Company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

    Three Crowns is the first milk brand to show care for mothers and acknowledges the important role they play in the family. The brand recognizes that when mothers as primary care givers are taken care of, this positively impacts the care they give to their families. The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.

    CategoriesLifestyle, Three Crowns by

    Mum Of The Year

    Mum, you love her and want to appreciate her always. Here’s an opportunity to thank her for her countless sacrifices and tons of love to become the next Three Crowns Mum of the Year as long as she is a fit, smart and fun mum.

    Three Crowns Milk is calling for nominations in the ‘‘2022 THREE CROWNS MUM OF THE YEAR” promotion to celebrate mothers and mother figures.

    Participants/Nominators should upload pictures of the empty packs of any Three Crowns milk (Evaporated or Powder) worth N2,000 minimum and fill the form below to enter the competition.

    *Terms and conditions apply*

      Nominator

      Nominee Section


      MOTY Terms & Conditions

      About Three Crowns Milk

      Three Crowns is a leading Nigerian milk brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company for over 60 years. The Company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

      Three Crowns is the first milk brand to show care for mothers and acknowledges the important role they play in the family. The brand recognizes that when mothers as primary care givers are taken care of, this positively impacts the care they give to their families. The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.

      CategoriesLifestyle, Three Crowns by

      Three Crowns Set To Unlock The Code To Every Mum’s Heart

      FrieslandCampina WAMCO, makers of Three Crowns milk is leading in digitalization with the introduction of QR codes on its product packaging to increase the interaction level between the brand and customers.

      This introduction of the new packs will unveil the Three Crowns QR Code & Christmas Campaign. Speaking on the details of the campaign, the Marketing Manager, Three Crowns, Omolara Banjoko, disclosed that the Three Crowns QR code campaign aims to introduce the new packs upgraded with QR codes to give consumers an in-depth experience with the brand with a phone camera scan beyond product consumption. The QR code gives our consumers more information on what the product offers, ongoing campaigns and relevant tips on how to show mums that we’ve got them well taken care of for being the ‘Heart of the Home’ all through the year.

      “Our audience are not new to the concept of codes. Infact, beyond these digital codes, there are other codes that they live by. For example, Boy code, Girl code, and so on. So much so, that breaking these codes can be considered a huge offense in their inner circle, hence we are introducing our QR codes as ‘The ultimate code to Mum’s heart’.”

      This campaign which will be executed mostly digitally, OOH (Out of Home), Radio and TV; participants will be required to purchase any of the Three Crowns new packs with the QR Code, scan the code with a phone camera, register, complete the task to unlock goodies.

      On her part, Brand Manager Three Crowns, Chioma Otisi-Igwe, stated that the brand will further leverage the Christmas season to show Mum’s that we’ve got them by pampering them with exciting gifts using our QR code as the portal to these gifts.

      She adds; “The campaign “The perfect gift for Mum” will be used to drive a deeper emotional appeal; for mums to appreciate other mums. All that will be required is a purchase of Three Crowns product, scan the QR code and nominate a mum for all her efforts all through the year with nice words from her heart to receive a gift from Three Crowns milk. And the most interesting part is that this time, the nominator will win just as much as the nominee.

      As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

      The Three Crowns QR code and Christmas campaign will run from November to December, 2021.

      About Three Crowns Milk

      Three Crowns is a leading Nigerian milk brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company for over 60 years. The Company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

      Three Crowns is the first milk brand to show care for mothers and acknowledges the important role they play in the family. The brand recognizes that when mothers as primary care givers are taken care of, this positively impacts the care they give to their families. The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.

      CategoriesHealth, Lifestyle, Three Crowns by

      Fasttest Shedder Season 4

      The FaSttest Shedder is Nigeria’s first weight-loss reality TV show, created to enlighten people about the benefits of fitness, and help them embrace healthy eating habits in their daily lives, with special attention paid to individuals who want to shed more kilos the right and safe way.

      Season 4 of the show is here, and it’s bigger, better and much more exciting than everything that came before! 10 contestants stay together for three (3) months, under the supervision and support from our fitness trainers that include daily workout routines, healthy eating habits, nutritional coaching, mental tasks, and entertainment to help them stay fit.

      One contestant emerges as the fastest shedder and winner of the season. The question though is, “who will it be”?

      Tune in to catch the adventure from any of these stations:

      • Wap TV
      • DStv 262
      • GOtv 102
      • Startimes 116 & 427
      • Xtremely Nigerian
      • Vox UK
      • Sky 193

      @TheFastestShedder Reality TV show is created by Seyi Olashore aka Coach Shedams, and proudly sponsored by your health-friendly milk: Three Crowns Milk.

      Don’t miss it!!!

      About Three Crowns Milk

      Three Crowns milk is a leading Nigerian brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company. The Company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

      CategoriesLifestyle by

      Nanny or Crèche? Making the Best Choice For Your Child

      There’s never a time too early in making this post-baby care choice. Deciding on the most suitable childcare can start from the very period of pregnancy, although some mothers (non-1st timers) do wait till when they are almost ready to resume work before making a choice.
      Employing the services of a nanny means your child gets to have personalized care in the comfort of his/her home while on the other hand, a Daycare/Crèche will provide your little one with care within a professional setting, and of course lots of playmates. However, this isn’t all to it; a thousand and one considerations come into play when trying to make an apt choice for your child’s care. Let’s take a look at a few vital points for both child minding options.
      Nanny Care:
      With a nanny, your child gets to enjoy dedicated one-on-one attention; can play with his/her own toys at will, and doesn’t have to conform to the scheduled activities of a daycare/crèche. Your child also gets to play safe within the comfort of a clean home environment, so there’s less exposure to germs and infections. Another good deal that comes with having a nanny is flexibility– a nanny can run flexible hours that suits an erratic busy schedule; you get to call the shots.
      With a nanny, you don’t have to bother about packing and delivering food packs, diapers and all sorts at the crèche, and of course rushing to meet drop-offs and pick-ups are out of the picture. Some nannies don’t mind doing extra stuffs and are willing to help out with house chores like laundry and cleaning up – that’s a real great one…right?

      Day – Care:
      Most Day-care centres in Nigeria are similar to crèches. Both offer child care / preschool services in an organized pattern. At a daycare, your child is watched over by not just one but multiple well supervised capable hands, and gets to enjoy the company of other children too! Enrolling your little one in a day-care centre is a good start to his/her socialization and learning process; listening to and reciting nursery rhymes, learning to share toys, and interacting with other kids in group activities are all part of the structured benefits of a crèche.
      However, at a daycare, your child is prone to get infections from any infected kid, and should s/he fall sick, taking time off work to tend to her/him or finding backup care at home is inevitable.
      So really, neither is a better or worse option; both have their merits and drawbacks. What matters largely is – which of the childcare options is most convenient for you personally? Whatever your decision is, and as anxious as the experience may be, ensuring that your child gets the optimal quality care is essential.

      CategoriesLifestyle by

      Is Your Child Safe On The Internet?

      In today’s fast-paced world of technology, the World Wide Web has become a fascinating world of wonder for not only adults but for kids too. With the wide array of electronics – smartphones, tablets, internet-bound game devices, and digital televisions – found in most homes, a child’s access to the online world is almost unavoidable.
      Maintaining your child’s safety on the internet can be a very intimidating challenge but there are quite a number of ways you can endeavour to keep your child safe from internet risks.
      The following measures can set you on the right track for your chilld’s internet safety:
      –  There is no definite age for a child to begin visiting the web. Parents can determine the right age to get their child started.
      –  Children can be very inquisitive and an outright ban from going online will only fuel their curiosity; rather, a guided use of the internet is advised.
      –  Careful supervision of your child’s internet access and usage from the very first day is a key rule. Computers should be kept in the living room or in an open place where your child can connect online under your watchful eyes.
      – Guidelines should be set. Age-appropriate sites that are educative and have high learning potentials should be encouraged mainly.
      –  For older kids, suitable social networks should be agreed on for visits and appropriate content (pictures, videos etc) that can be posted online or downloaded from the internet should be discussed and clearly defined.
      –  The internet can be very addictive and it is your responsibility to help your child avoid internet addiction. Set time limits like the time of the day to go online, and duration.
      –  Develop interests in the fun things your child does online and take time out to be a part of it too. This way you are kept abreast of your child’s online activities and can carefully guide him/her aright.
      –  It is your right as a parent to manage your child’s online participation. So get involved; if your child has social network accounts, know the people s/he chats with. Ask relevant questions if need be, and cautiously educate your kid not to be too trusting; it’s easy for people to lie online about who they really are.
      –  Always encourage your child never to disclose private information online (name, age, phone numbers, residential address, name of school), and to never make attempts to meet any online friend physically without getting apt approval from you.
      As digital evolution increases by the day, parental control apps and software are becoming very common. With these programs you can filter websites, and also be fully aware of what you child sees, listens to and who they interact with online.