Ugwu Edith Uzoamaka Emerges Mum of the Year 2025
The event, which has become a hallmark of recognition for mums in Nigeria, was a vibrant celebration of motherhood, featuring engaging activities such as fitness challenges, and special performances. Hosted by renowned media personality Bukunmi Adeaga-Ilori (Kiekie), the evening brought together families, stakeholders, and brand enthusiasts in a shared moment of joy and appreciation for the role of mothers in homes. The selection process which began with a verification process by the Lagos State Lottery Commission, Federal Competition and Consumer Protection Commission (FCCPC) and a live draw where 50 contestants made it to the semi finals before drilling to six contestants who went on to the grand finale.
The six finalists were evaluated at the grand finale by a distinguished panel comprising Bamike Olawunmi Adenibuyan (Bambam), Jamila Lawal, Ifedayo Durosinmi-Etti, and Fitness Coach, Ben Fit. Judging criteria included physical wellness, mental acuity, emotional intelligence, and family engagement, all aligned with Three Crowns Milk’s commitment to promoting healthy mums and happy families.
“This milestone edition reflects our enduring commitment to celebrating Nigerian mothers who embody love, resilience, care, and leadership within their families. We remain dedicated to supporting mothers’ health and wellbeing — a cornerstone of family life and societal growth.” – Maureen Ifada. Marketing Director, FrieslandCampina WAMCO.
As Three Crowns Milk marks a decade of celebrating motherhood via this campaign, the brand reaffirms its dedication to supporting Nigerian families through nutrition, empowerment, and meaningful engagement.
