1988 – Three Crowns Milk was launched in evaporated format only with the brand communication hinged on “Top it up deliciously”

1992 – The brand re-launched its products with improved formulation which was communicated as “Richer, Thicker & Creamier”

1997 – The brand progressed to communicating “Put sunshine in your life” and also introduced its filled milk powder into the market.

2011 – The brand communication was premised on Building Strong Families and also introduced its LUPP 30g Evap sachet.

2015 – Three Crowns Milk Brand was repositioned in January 2015 on the premise of “Healthy Mums, Happy Families” and launched the “Don’t you wish” campaign. The communication positioned the brand as the only milk brand that healthily takes care of mothers to enable them to take better care of their families. Three Crowns Milk also launched new products (380g Powder, 14g Powder sachet & 55g Evap sachet) to increase its portfolio in both Evap & Powder segments.