About Us

About Us

Three Crowns milk, a product of Friesland Campina WAMCO Nigeria Plc., is the leading dairy brand from the stable of the No. 1 dairy company that is endorsed by the Nigerian Heart Foundation (NHF). 

Three Crowns Milk is a filled milk that is hygienically made with fresh skimmed milk and vegetable fat, which contains calcium, protein, vitamins, and minerals essential for growth and daily body maintenance.

Our History

1988

Top it up deliciously

Three Crowns Milk was launched in evaporated format only with the brand communication hinged on “Top it up deliciously

1992

Richer, Thicker & Creamier

The brand re-launched its products with improved formulation which was communicated as “Richer, Thicker & Creamier

1997

Put sunshine in your life

The brand progressed to communicating “Put sunshine in your life” and also introduced its filled milk powder into the market.

2011

30g Evap Sachet

The brand communication was premised on Building Strong Families and also introduced its LUPP 30g Evap sachet.

2015

Don’t you wish campaign.

Three Crowns Milk Brand was repositioned in January 2015 on the premise of “Healthy Mums, Happy Families” and launched the “Don’t you wish” campaign. The communication positioned the brand as the only milk brand that healthily takes care of mothers to enable them to take better care of their families. Three Crowns Milk also launched new products (380g Powder, 14g Powder sachet & 55g Evap sachet) to increase its portfolio in both Evap & Powder segments.

2018

Endorsed by the Nigerian Heart Foundation (NHF)

Three Crowns Milk celebrated 30yrs of catering for the heart of mums and the family and in addition the brand was endorsed by the Nigerian Heart Foundation (NHF) as the number 1 heart friendly Milk. 

2021

Heart of the home

Three Crowns Milk launched the thematic campaign “Heart of the home”. This campaign was hinged on celebrating mums and what they are to the family assuring them that “ we’ve got their heart”. 

2023

Treasure in Smallie Pack

Three Crowns Milk introduced its entry Tetrapak, now in 59g into the protfolio; “Smallie” with the message “Treasure in Smallie Pack” which shows there is value in something little.

Our Blog

Latest Blog

Three Crowns Mum of the Year

Every mum is a hero in her own way, strong, selfless, and full of love. Now’s your chance to honour that incredible woman in your life by nominating her as the next Three Crowns Mum of the Year.

New Seal, Same Treasure

We’re excited to introduce our new seal! While our packaging has a fresh look, we want to assure you that the quality you trust remains unchanged.

Treasure beyond Measure

Mums are the heartbeat of the family. They are the first to wake up and the last to go to bed, ensuring every need is met, from the smallest detail to the grandest gesture.

Email Address

consumercare.wamco@frieslandcampina.com

Office Location

Plot 7B Acme Road, Ogba Industrial Estate, Ikeja, Lagos.

Work Hours

Mon - Fri 08:00 - 17:00

A product of FrieslandCampina WAMCO Nigeria Plc.

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