1988 – Three Crowns Milk was launched in evaporated format only with the brand communication hinged on “Top it up deliciously”​

1992 – The brand re-launched its products with improved formulation which was communicated as “Richer, Thicker & Creamier”​

1997 – The brand progressed to communicating “Put sunshine in your life” and also introduced its filled milk powder into the market.​

2011 – The brand communication was premised on Building Strong Families and also introduced its LUPP 30g Evap sachet.​

2015 – Three Crowns Milk Brand was repositioned in January 2015 on the premise of “Healthy Mums, Happy Families” and launched the “Don’t you wish” campaign. The communication positioned the brand as the only milk brand that healthily takes care of mothers to enable them to take better care of their families. Three Crowns Milk also launched new products (380g Powder, 14g Powder sachet & 55g Evap sachet) to increase its portfolio in both Evap & Powder segments.​

2018 – Three Crowns Milk celebrated 30yrs of catering for the heart of mums and the family and in addition the brand was endorsed by the Nigerian Heart Foundation (NHF) as the number 1 heart friendly Milk. ​

2021- Three Crowns Milk launched the thematic campaign “Heart of the home”. This campaign was hinged on celebrating mums and what they are to the family assuring them that “ we’ve got their heart”. ​

2023 – Three Crowns Milk introduced its entry Tetrapak, now in 59g into the protfolio; “Smallie” with the message “Treasure in Smallie Pack” which shows there is value in something little.​

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